The Advertising Research Foundation (ARF) showcases leading and bleeding-edge solutions and evangelizes the leaders that lead them into action. Together, we challenge conventions and discover new insights that benefit our member network. This collaboration yields meaningful, actionable, and indispensable insights that empower our members to have a true impact on their marketing and build leadership in their organizations.


Charlene Weisler

Charlene Weisler is a media research executive with expe...

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Charlotte Lipman

Charlotte Lipman covers industry trends, events and insi...

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Steve Rappaprot

Knowledge Solutions Director ARF Stephen D. (Steve) Rapp...

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ARF Insights

ARF Insights is a series of blog posts from key Advertis...

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Gayle Fuguitt

Gayle Fuguitt, CEO and President of 75+-year-old Ad...

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