Advertising, Shopper Marketing and Trade Communications Spending Data and Forecast 2000-2020
byJack Myers
A 45-Page Detailed Report View details

AT&T Advertising & Analytics is a new AT&T company, responding to the changing needs of the advertising industry as it dramatically turns towards quality content, and trusted measurement.  With the close of the Time Warner merger, we will introduce a marketplace that delivers all of the targeting strengths of digital in the highest quality environments and with leading innovation in ad formats. Combining leading cross-screen addressable capabilities with proprietary first-party data, this new company will enable marketers with a brand-safe, effective and efficient way to reach their target audience across TV, digital and mobile. 

contributors

Kathy Newberger

Kathy Newberger was most recently Vice President of Sale...

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