When you say you’re in influencer marketing, it’s good to have celebrity power to back you up. That’s exactly what WHOSAY Chief Marketing Officer Paul Kontonis brought with him to October’s brand marketer confab, ANA’s Masters of Marketing. Hip hop artist turned TV-star and author LL Cool J was on hand to turn the tables and do the interviewing of a dozen bold-faced names of the marketing industry, including Chief Marketing Officers Alicia Hatch of Deloitte and Eric Reynolds of Clorox Company and Chief Brand Officer Marc Pritchard of Procter and Gamble.
Black Friday may be in the rearview mirror for 2018, but consumers aren't done shopping -- or sending signals of intent that marketers and brands need to pick up on throughout the season.
Since 2004 KoAnn Skrzyniarz (more easily and commonly known as just "KoAnn") has been a force of -- and for --- nature. As Founder and Chief Executive Officer of Sustainable Life Media, which produces the internationally respected Sustainable Brands community, she has inspired a global community of change agents to turn environmental and social challenges into business opportunities for companies. The eponymous conferences have grown from a single annual event in Monterey, CA, to be in 13 countries with active communities going on everywhere from Turkey to Thailand, Cape Town to Copenhagen. In this podcast, KoAnn, a former business-to-business marketing executive, explains how they've built a "bridge to better brands" and how companies from Procter & Gamble to CNN are embracing sustainability for their -- and everyone's -- greater good. The conversation, which took place during the 2018 ANA Masters of Marketing, has been edited for length and clarity. Listen here and subscribe to all our Insider InSites episodes via Apple, Stitcher, GooglePlay, Spotify, iHeartRadio and now on TuneIn.
Programmatic has changed how digital advertising is bought and sold -- and it continues to evolve. For all the automation that exists, certain advertisers want to buy inventory on certain websites, but through programmatic channels. Publishers are eager to maintain their buyer relationships, and so companies like Rubicon Project developed the Private Marketplace (PMP) concept to create a win-win scenario for buyers and sellers. Ashley Wheeler (pictured), Vice President, Seller Accounts at Rubicon Project helps explain why PMPs came to be, the impact of header bidding and how PMPs relate to Programmatic Guaranteed (PG).
As podcasting gains popularity with listeners and brands, one hit NPR podcast is thinking about how to support the community that has developed around it. NPR's popular entrepreneur podcast, How I Built This, inspired the inaugural How I Built This Summit, a business-focused live event designed to unite, engage and empower entrepreneurs.
Most people in media know Henry Schleiff for his executive leadership over the years at Viacom, HBO, Court TV, Hallmark Channel and now Discovery, where he is currently Group President of Investigation Discovery, Travel Channel, American Heroes Channel and Destination America. Few if any know, though, that in the late Seventies his very first foray into the television business was as a freelance writer for NBC’s Saturday Night Live.