Automotive marketing for audio media has just taken a major leap forward. It was announced in early November that the Nielsen Auto Cloud -- the new standard in auto marketing, data and measurement capabilities -- has been licensed by both Westwood One, which reaches 245 million weekly listeners across America, and Panoply Media, leaders in podcast marketing and technology. For marketers this means access to a vast new range of data backed by a powerful marketing and measurement technology. This enables auto brands and their agencies to generate high-reach, high-engagement audio interactions with actual car buyers.
When you hear "live television" what's the first thing that comes to mind? Some readers will think of the news. Others will point to the big award shows. Then, of course, there are the fans of live events like a reality competition's finale or the televised musicals that began popping up on network schedules a few years ago. If you are the agency or marketing decision-maker for a brand, live sports programming is probably the category at the very top of the short list for placing spots.
Want evidence of how Legos made their way into the zeitgeist of media and culture? Does the popularity of the League of Legends convey more optimism among gamers than the nihilism of Doom and post-apocalyptic environments? What does our love of the little guy beating the megalomaniac say about our social consciousness? If those thoughts are too straining, then just enjoy a look at the top ads on YouTube for 2018 and leave the implications to others.
Troves of shoppers seeking the perfect gifts represent the ushering in of the holiday season, along with window displays and the tinkling bell sounds of the Salvation Army. But another major sign that it is finally upon us is the influx of holiday movie releases. "Coming this Christmas" is a common movie theater refrain heard all year, so by December people are ready to settle in with their popcorn.
Crown Media Family Networks, parent company to Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama, received an early Christmas gift this year with the news in November that its foray into the SVOD world, Hallmark Movies Now, had surpassed 500K subscribers. Since that time, the holiday cheer continued, with even more growth on Hallmark’s three networks courtesy of their hugely popular seasonal-themed programming events and a significant boost among SVOD subscribers, now surpassing 600K. “A big thing that makes it successful for us, and something we've seen on the linear platforms and with this service, is that it’s not just the content itself, it's the environment that we create around it,” Chad Harris, Senior Vice President of New Media and Innovation at Crown Media Family Networks told MediaVillage in a recent interview. “It's very specific,” he continued. “It’s something we hear from fans over and over again. It’s a place they can escape to, have an uplifting experience and come out feeling better about the world. We attribute a lot of that success [to the fact that] we all need it.”
Almost 20 years ago, Amy Leifer was, as she is today, on the ground floor of a big movement in media. As Vice President of Sales Planning and Operations at Xandr Media, Leifer (pronounced Lifer) now leads a team of more than a hundred and oversees operations for the AT&T; unit's traditional and advanced TV ad products, including some of the most talked about and fast-growing advertiser tools and addressable television. But while her work today takes place in Xandr's Rockefeller Center headquarters, back in 1999 it began on the back of a napkin.