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Just as advertisers are always looking for new ways to reach an audience, that audience is looking for ways to avoid ads. They are often disruptive, too often irrelevant and almost always a one-way conversation. By leveraging a4 and our household addressable, cross-screen solutions, we help brands and agencies identify the right customers at the right time on the right device, so your ads are relevant and targeted to people who will get value out of them.

Just as advertisers are always looking for new ways to reach an audience, that audience is looking for ways to avoid ads. They are often disruptive, too often irrelevant and almost always a one-way conversation. By leveraging a4 and our household addressable, cross-screen solutions, we help brands and agencies identify the right customers at the right time on the right device, so your ads are relevant and targeted to people who will get value out of them.

How Brands Are Taking Back Control of the Message

How Brands Are Taking Back Control of the Message

Check Your Advertising Strategy for Blind Spots — Before the Competition Sees Them

Check Your Advertising Strategy for Blind Spots — Before the Competition Sees Them

a4's Wael Sabra: Product is at the Center of Everything We Do

a4's Wael Sabra: Product is at the Center of Everything We Do

a4 Media's Kate Holliday on Smart TV-Empowered Political Campaigns

a4 Media's Kate Holliday on Smart TV-Empowered Political Campaigns

Contributors

Michael Smith

Michael Smith

Michael Smith advises startup and established companies in…

William Kunkel

William Kunkel

Will Kunkel is VP of Marketing at a4 where he leads t…

Rosie O’Meara

Rosie O’Meara

Rosie O’Meara formerly of  a4Media, which inclu…

Kathy Newberger

Kathy Newberger

Kathy Newberger was most recently Vice President of Sales …

Simon Applebaum

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38…

Charlene Weisler

Charlene Weisler

Charlene Weisler is a media research executive and MediaVi…