Crown Media Family Networks, parent company to Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama, received an early Christmas gift this year with the news in November that its foray into the SVOD world, Hallmark Movies Now, had surpassed 500K subscribers. Since that time, the holiday cheer continued, with even more growth on Hallmark’s three networks courtesy of their hugely popular seasonal-themed programming events and a significant boost among SVOD subscribers, now surpassing 600K. “A big thing that makes it successful for us, and something we've seen on the linear platforms and with this service, is that it’s not just the content itself, it's the environment that we create around it,” Chad Harris, Senior Vice President of New Media and Innovation at Crown Media Family Networks told MediaVillage in a recent interview. “It's very specific,” he continued. “It’s something we hear from fans over and over again. It’s a place they can escape to, have an uplifting experience and come out feeling better about the world. We attribute a lot of that success [to the fact that] we all need it.”
One of Hallmark Channel's biggest claims to fame is its annual Countdown to Christmas programming franchise, which consistently catapults the channel to be the top-rated and most-watched network on cable during Q4. In addition to creating a festive holiday celebration on air, Crown Media Family Networks invites media buyers, planners and clients along with their families to enjoy one of the season's most iconic and beloved events: the company's annual Macy's Thanksgiving Day Parade viewing party from Columbus Circle. This intimate gathering gives attendees one of New York City's best vantage points of the parade route, while also allowing them to experience the Hallmark Channel holiday brand up close and personal. Executive Vice President, Ad Sales and Digital Media for Crown Media Ed Georger (pictured at bottom, second from right) described the value -- and joy -- of celebrating the season and success with clients.
As Hallmark Channel’s resident on-air pet adoption expert Larissa Wohl has every reason to be proud. Since joining the network’s successful lifestyle show Home & Family as a producer working behind the scenes, and then moving in front of the camera, her daily efforts have shed light on the plight of shelter pets and helped over 650 needy furbabies find forever homes. It’s not the career trajectory the journalist major saw herself taking, but it's one she wouldn't change. "Anyone who's spoken to me for more than five minutes knows what an animal lover I am," Wohl explained to MediaVillage during a recent interview. "So, when Hallmark decided to amp up their pet adoption initiative, I sat with them and said, ‘Let me help in whatever way that means, either behind or in front of the camera, as this is my world.’ It all fell into place and became a wonderful marriage of my journalist skills, on-camera experience and my passion and love of animals.”