When Discovery, Inc. purchased Scripps, ad sales chief Jon Steinlauf knew he would have to find a way to make selling 17 networks at least a slightly less daunting task. The solution was to put together the combined company's 12 most prominent brands into three different bundles to take out into the marketplace. The tactic is still fairly new, but it is already bearing fruit, says Executive Vice President Karen Grinthal, who had been at Scripps for two decades before the acquisition, and is leading the bundle comprised of Food Network, TLC, OWN, and Cooking Channel.
Jon Steinlauf had a bit of a challenge waiting for him when he took the reins as head of Discovery Inc.'s U.S. ad sales: Figure out a sales strategy that could efficiently present and manage the company's new portfolio of 17 networks. That strategy, and the structure to support it, is now in place. For Upfront negotiations, Discovery rolled out its Premiere product, which allows advertisers to purchase time in the first position in commercial breaks in new episodes of hit shows. Advertisers have taken a shine to the idea, Steinlauf recently told MediaVillage. "The best news for all of the TV ad sales industry was that this was the third straight high single-digit change in the Upfront market in cable," Steinlauf said. "Three years in a row the demand has been stable and steady amidst all the noise and all of the headwinds."
TLC’s annual Give A Little Awards, held on September 20 in partnership with Redbook magazine and Love Is Louder at New York City’s Park Hyatt Hotel, this year raised awareness about bullying and its corrosive effect on the lives of so many young people. The honorees were a range of celebrities (TV personality Kelly Osbourne and dancer Derek Hough among them), activists (Kristen Caminiti, Dianne Grossman, Jaylen Arnold) and TLC star Jazz Jennings (I Am Jazz). Each of them was truly deserving of his or her award and in total the night was a masterclass in the importance of mission-driven messaging and brand alignment.