I was well positioned on Day One and Day Two of the Consumer Electronics Show to capture some insights from many media execs passing through the Discovery Networks hospitality suite. But during my final day at CES 2019 I took a spin around the floor to get a look at the “what” in products, tools and innovations, as well as the “whys” from high profile brands and marketers.
During Day Two of taking advantage of both the hospitality and the executive traffic of Discovery Inc’s suite at CES, I heard some more interesting perspectives of what’s trending and what’s a challenge for marketers and the media. If the through line of the comments from Day One was more tied to innovations in smart homes or drones, today executives from Digitas to Discovery, Inc. itself commented more on the value of the show overall for the industry attendees.
With 17 networks and even more digital offerings in its expansive portfolio, it’s not surprising that Discovery Inc’s hospitality suite at CES would be a hub for marketers and media execs attending the show. Of a record 180,000 attendees at the Consumer Electronics Show (which should be renamed the “Center of Everything Show” now that tech, data and media are all so electronic), an impressive cross-section of execs passed through their suite at the Sands before and after show floor tours.