Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; and digital-first and social content from Group Nine Media. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit www.corporate.discovery.com and follow @DiscoveryInc across social platforms.
Scott Kohn came to Discovery, Inc. 22 years ago. "We had Discovery Channel and we'd just purchased a little one called The Learning Channel," Kohn recently told MediaVillage. He worked his way up from sales planning to now heading the ad sales team for Discovery, Travel Channel, Science Channel and Motor Trend (formerly known as Velocity) as Executive Vice President of National Ad Sales. His bundle, alongside those of Karen Grinthal and Greg Regis, help both the sales team and clients more easily transact with Discovery, Inc.'s 17 networks, as well as their digital and data platforms, a strategy set by Discovery ad sales chief Jon Steinlauf last year.
When listening to Greg Regis, Executive Vice President of Ad Sales at Discovery, Inc., talk about the networks under his purview, you get the sense that for Regis, his job isn't just to negotiate with media buyers, but to also articulate how brand and environment can positively impact ad effectiveness.
I was well positioned on Day One and Day Two of the Consumer Electronics Show to capture some insights from many media execs passing through the Discovery Networks hospitality suite. But during my final day at CES 2019 I took a spin around the floor to get a look at the “what” in products, tools and innovations, as well as the “whys” from high profile brands and marketers.