We are living in an age of unceasing attention to political marketing. Whether it’s political rallies, how campaign activity and influence is disclosed, or what cable news channels and social media content our political leaders are using, there is more attention than ever being paid to how people across the country get information about candidates and issues.
Imagine going through life believing that you would never be successful, based on the opinions of teachers, coaches and fellow classmates. Now imagine proving everyone wrong. That’s exactly what happened to me. Consider this story an open letter to anyone labeled as the underdog, the wild card or the class clown. Know that your dreams of a media career are achievable, but you must be willing to work harder than you ever thought possible.
We’re all too familiar with the myth perpetrated in the media industry that Americans are cutting the cord at an alarming rate and migrating to subscription streaming services. The hard facts simply don’t support that. In the last two years, the cable sub count has dropped by 2.5 million. That’s a scant 2.5% of cable homes; there are still 99 million homes in the U.S. that have cable. Nothing alarming there. The bigger question about the impact of cord-cutting is where did the cord cutters go when they left and, as a group, who are they?