NCC Media is the only multiscreen media sales company that represents video programming providers and select digital partners in every US market. Our mission is to provide national, regional and local marketers with advertising solutions that allow them reach today’s consumers in premium television programming and in targeted online content on every screen. NCC Media proudly represents every major cable, satellite and telco service provider in the country and is jointly owned by three of the nation's largest; Comcast, Spectrum, and Cox Communications. Our nationwide team of over 500 people and our commitment to constant innovation and growth make NCC Media your first and best choice for reaching connected consumers.
We are living in an age of unceasing attention to political marketing. Whether it’s political rallies, how campaign activity and influence is disclosed, or what cable news channels and social media content our political leaders are using, there is more attention than ever being paid to how people across the country get information about candidates and issues.
Imagine going through life believing that you would never be successful, based on the opinions of teachers, coaches and fellow classmates. Now imagine proving everyone wrong. That’s exactly what happened to me. Consider this story an open letter to anyone labeled as the underdog, the wild card or the class clown. Know that your dreams of a media career are achievable, but you must be willing to work harder than you ever thought possible.
We’re all too familiar with the myth perpetrated in the media industry that Americans are cutting the cord at an alarming rate and migrating to subscription streaming services. The hard facts simply don’t support that. In the last two years, the cable sub count has dropped by 2.5 million. That’s a scant 2.5% of cable homes; there are still 99 million homes in the U.S. that have cable. Nothing alarming there. The bigger question about the impact of cord-cutting is where did the cord cutters go when they left and, as a group, who are they?