Newsy is the next-generation national news network that provides “news with the why,” built to inform and engage by delivering the top stories across every platform. Newsy can be watched in more than 36 million cable homes; on over-the-top services including Hulu, Roku, Apple TV, Sling TV, Pluto TV, Amazon Fire TV and Google Chromecast; and on connected televisions including Samsung, VIZIO and LG. Newsy is also available via its mobile apps and at newsy.com

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Newsy's Ken Ripley on Best Practices for OTT Advertising

News is leading the way in ad-supported over-the-top television.  Since news is a top content genre in legacy TV, it's not a surprise that it's equally influencing OTT subscriber and ad spending choices.  Ken Ripley, Vice President of Sales for OTT and cable news network Newsy, part of the E.W. Scripps Company, discussed with MediaVillage his insights on the changing market for news and emerging opportunities for marketers and agencies to seize the opportunity and communicate with OTT viewers who are hungry for news.  As more and more viewers unbundle from cable and satellite, and as consumers hit their spending limit for ad-free subscription OTT streaming services like Netflix, Amazon Prime Video and HBO Now, the free and ad-supported OTT market is heating up.  Consumption of ad-supported content is growing rapidly, and advertisers are taking notice.  

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Overcoming Biased News with Honest and Authentic Storytelling

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Contributors

Erich J. Prince

Erich J. Prince

Erich J. Prince is a co-founder at Merion West, an onlin...

Michael Smith

Michael Smith

Michael Smith advises startup and established companies ...

Blake Sabatinelli

Blake Sabatinelli

Blake Sabatinelli is CEO of Newsy, the next-generat...