As podcasting gains popularity with listeners and brands, one hit NPR podcast is thinking about how to support the community that has developed around it. NPR's popular entrepreneur podcast, How I Built This, inspired the inaugural How I Built This Summit, a business-focused live event designed to unite, engage and empower entrepreneurs.
As voice-activated smart speakers like Amazon's Alexa devices and Google Home products earn spots in more American living rooms and kitchens, these devices offer a new gateway for media companies like NPR to connect with consumers. Smart speakers are transforming how, when and how often consumers access audio. They're listening more, at new times and in new places, including the home, where traditional AM/FM radios are becoming rarer.
For many of my peers, audio has always played a large role in our lives as consumers. That affinity for the medium has affected the way we work, too. We’re digital natives who came into marketing during the podcast boom of the past decade. In fact, the small higher-education nonprofit I worked at for one of my first jobs actually produced an original podcast as part of its marketing strategy. In my role on the communications team, I was responsible for researching and vetting guests on the program and assisting in pre- and post-production of the show.