Turner: Re-imagine TV
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., CNN International, CNN.com and HLN; TBS, TNT, truTV and Turner Classic Movies; Cartoon Network, Boomerang and Adult Swim; and Turner Sports.
With the NBA's 2019 All-Star Weekend festivities set to tip off February 15, culminating with the All-Star Game February 17, exclusive media partner Turner Sports has planned a dynamic lineup on and off the court. Demand for NBA advertising is at a fever pitch, and Turner Sports Executive Vice President of Ad Sales, Jon Diament (pictured below), says the league's official marketing partners and its many competitors have made a strong commitment to the event, with ad inventory selling out faster than ever. Diament spoke to MediaVillage about the NBA's popularity with younger fans, why live sports -- and the NBA in particular -- are so attractive to brands and how Turner is selling its roster of upcoming sports, including the NCAA Men's Basketball Tournament, Major League Baseball and the UEFA Champions League.
This ain't your usual product integration. Turner Ignite Studios is Turner's new digital entertainment studio for brands. It’s just a few months old, but Jenn Cohen, Senior Vice President of Entertainment Content Partnerships, is already looking to make a mark and is introducing the new creative offering at Sundance -- yes, Sundance -- for a session on the evolution of branded entertainment at Brand Storytelling, a sanctioned festival event. This studio’s plot twist? Instead of working with linear TV productions, everything coming out of Turner Ignite Studios is digital-first, fully customized and distributed through Turner's social channels.
Through the last several years, one buzzy term has kept its buzz: Big Data. And though every ad sales team worth its salt is touting just how much information they have about their audiences and clients' potential customers, Turner admittedly has quite a treasure trove of data at its fingertips, courtesy of new(-ish) owner AT&T.;