After feasting on Thanksgiving turkey, marquee sports match up enthusiasts can skip Black Friday shopping and enjoy a premium purchase of a different kind: The Match, a pay-per-view event between two of golf’s biggest stars, Phil Mickelson and Tiger Woods. This is the first time that golf has ever been televised in a pay-per-view format, and WarnerMedia’s Turner Sports is pulling out all the stops for the high-profile event with a $9 million purse at stake. For $19.99, viewers can watch the event via select cable, satellite and digital streaming services, including Turner’s Bleacher Report Live app. Will Funk (pictured below), Turner’s Executive Vice President of Sales and Property Partnerships and head of Turner Ignite Sports, shared details with MediaVillage on why golf works in the PPV format, why The Match limited its sponsor roll to just three brands, and how Woods and Mickelson may up the ante -- and the telecast’s drama.
As the U.S. heads towards the highly anticipated midterm elections, the Society for Human Resource Management (SHRM) is shedding light on pressing workplace issues in partnership with Courageous, CNN's branded content studio, by producing content that helps tell its brand story in an authentic and compelling way. MediaVillage spoke with Jeaneen Andrews-Feldman, SHRM's Chief Marketing and Experience Officer, and Michal Shapira, Senior Vice President of News Content Partnerships for Turner Ignite, about their goals for this partnership and why branded content is uniquely able to help marketers raise culturally relevant and issue-oriented messages with audiences, particularly around cultural moments.
How’s this for a game plan? As the audience for digital video surges and marketers pump more ad dollars in that direction, Turner Sports contends that advertising across its marquee live sports streaming online will be a winner for brands. The company recently launched a new ad platform, Turner Sports Live, allowing marketers to buy inventory across its stable of premium live digital video offerings including the NBA, MLB, NCAA college basketball, PGA and UEFA soccer with a single buy.