The recent Jack Myers TomorrowToday report suggests that the long-awaited "hockey stick of growth" for interactive/VOD/addressable TV advertising will kick in in 2019, growing to some $3 billion by 2020 and continuing to accelerate.  This bullish vision is certainly shared by Brett Hurwitz (pictured above), Oath's Business Lead for Advanced Television, whose team represents Verizon's Fios addressable offering.

AOL and Yahoo, two of the Digital Content NewFronts’ high-profile participants over the years, are now Oath, a single entity owned by Verizon.  In keeping with an AOL tradition, Oath held its first NewFront last Tuesday on Pier 26 at Hudson River Park, and it made for one of the more impressive environments of NewFront week.

Transparency is a vital component of any digital advertising message.  Now as programmatic becomes more ubiquitous, the Interactive Advertising Bureau (IAB) has developed a protocol that protects ad buyers from fraudulent sellers.