When you say you’re in influencer marketing, it’s good to have celebrity power to back you up. That’s exactly what WHOSAY Chief Marketing Officer Paul Kontonis brought with him to October’s brand marketer confab, ANA’s Masters of Marketing. Hip hop artist turned TV-star and author LL Cool J was on hand to turn the tables and do the interviewing of a dozen bold-faced names of the marketing industry, including Chief Marketing Officers Alicia Hatch of Deloitte and Eric Reynolds of Clorox Company and Chief Brand Officer Marc Pritchard of Procter and Gamble.
As one of The Real Housewife of Beverly Hills, Kyle Richards is accustomed to living a life on display, with all the insta-drama that entails. So, when the Bravo franchise first made mention that she would be developing and executive producing a television series inspired by the experiences of her late mother Kathleen Richards, all hell predictably broke loose, most of it ignited by Kyle’s older sister Kathy Hilton, who made clear that she did not appreciate turning cherished childhood memories of their mom into entertainment fodder for the masses. But after seeing the first episode of American Woman, which debuts tonight on Paramount Network, it became clear to all concerned that the family had nothing to worry about. "I [really] think my family thought, 'What are you doing?’" Richards told MediaVillage during an interview to promote the series. "But I'm only [telling the story] from my perspective. I wasn't there to tell Kathy’s story or [my sister] Kim’s [Richards] story. It was my story from my point of view and I was very respectful of that and will continue to be so."
Kodi Foster, Senoir Vice President Data Strategy, Viacom, is watching the media ecosystem carefully and is seeing some trends that could spell disaster for media companies. His talk at the recent PSFK Conference was a lesson in caution. For one thing, he believes that we are marketing to the wrong targets. Further, we may be coming to the wrong conclusions on the data we are capturing because the data itself is skewed, collected in echo chambers of like voices. Tread carefully, he warned, lest you be led astray.