Powerful creative is at the core of every impactful ad. Sound in particular is a critical component in conveying brand messages and connecting with an audience emotionally. It is also big business.
November is an important time in American commerce. Beverages of choice shift from pumpkin to peppermint, and colorful reds and greens begin to appear at stores across the country as retailers prepare to end the year on a strong note with holiday sales. To understand the holiday shopping mindset of consumers this season, Westwood One commissioned a study with MARU/Vision Critical. Here's what we found:
The 2018 ANA Masters of Marketing conference was attended by CMOs, media decision makers and industry insiders, and the agenda was filled with sessions covering the latest in marketing trends, making it a must-attend event for anyone with a forward-facing media eye. Of the many sessions I attended, a theme that seemed to emerge was one of “taking control,” evidenced by the words of some of the brand marketers that are leading the way.