70% of Marketers Say In-Housing Isn't Enough. What's Next?

By The Myers Report Archives
Cover image for  article: 70% of Marketers Say In-Housing Isn't Enough. What's Next?

The Myers Report 2020 Media Supply Chain Study set out to learn just how easy the transition has been for those who have in-housed programmatic media buying and whether there are regrets. We also set out to learn the longer-term perceptions around the media agency world. In our recent article, "Agency-Marketer Trust in the Programmatic Era. Progress Has Been Made," we found that trust is building as marketers work with agencies to define audiences and navigate privacy waters.

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