Jeff Minsky is a multi-award-winning advertising and digital media pioneer, innovator, strategist and respected media technologist. He is one of only a handful in the industry with not only a strong mix of traditional and digital knowledge and experience, but also experience on all sides of the business, agency, client, and media sales.
Throughout the course of his 25-plus years in the marketing communications industry, Jeff has driven media strategy, internal digital change management, and media negotiation/project management for brands as diverse as IBM, Intel, McDonalds, The CW, CBS, Showtime, Disney, Visa, Hilton, State Farm, Anheuser Busch, and Pepsi. He has been influential in creating the industry frameworks by which digital media is purchased as the coauthor and lead negotiator for the 4As/IAB Industry Standard Terms and Conditions for the Buying of Digital Media.
Jeff was born in Dallas and developed a deep love of technology, sparked when his beloved grandfather presented him with an Apple II computer for his bar mitzvah. Had he received the moped he wanted; his life could have turned out much differently.
Jeff graduated from Yeshiva University in 1988 with a Bachelor of Arts Degree in Economics and an Associate of Arts in Hebrew Language & Literature. He has taught Emerging Media as an Adjunct Professor at NYU's School of Continuing Education.