On a total program basis, at least 75 percent of primetime playback among adults occurs within the same day, depending on the age group. After three days, that number grows to at least 95 percent. These percentages increase when we look the playback of commercials only.
Originally published on December 10, 2007
Source: Magna Global Report based on TiVo Data. Contact Steve.Sternberg@magnaglobal.com