Visible CMO Minjae Ormes: When Phone Service Disruption Is a Good Thing
Have to love Minjae Ormes' Twitter bio: "Neither a Ninja or Minaj." But based on my recent conversation with her, I'm still going with "marketing ninja," evidenced in part by the smart out-of-home campaign she implemented in L.A. to launch Verizon's Visible, a new disruptor phone service. As the current Chief Marketing Officer for Visible, the previous Global Head of Partnerships for YouTube and an all-around ally to aspiring female leaders everywhere, Ormes is blazing a trail across the digital landscape with her own unique brand of "disruptive marketing." In this episode of Insider InSites, hear how her journey as an immigrant, academic and industry professional led to success in building communities and communicating with consumers (even through some old school means). If the edited topline below leaves you wanting more, the full version of the podcast is available here -- or listen anywhere you get your podcasts: Spotify, iHeartRadio, GooglePodcasts, Apple, Stitcher and TuneIn.