Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast
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Reading the trades and looking at the investments that have been made over the past few years by advertising agency holding companies, you'd think that TV media planning and buying decision-makers wou… read more
“ViacomCBS unites the leading advanced marketing capabilities of Viacom with CBS’ #1 linear viewing position across every demographic, creating the most powerful problem solver available to marketers,… read more
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We are initiating coverage of the Internet Advertising sector with BUY ratings on Amazon, The Trade Desk, Facebook, and Twitter, and HOLD ratings on Google, Snap, and Pinterest. It pays to be selectiv… read more
AAPL: Company Update -- Marketing costs -- zero. Consumer awareness -- 100%. Content budget -- $2B. Appearances by Spielberg, Oprah, Aniston, JJ Abrams -- priceless. Apple (AAPL) competes against … read more
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