Hallmark favorite Lindy Booth has been promoted.  After starring in four Christmas-themed projects for both Hallmark Channel and Hallmark Movies and Mysteries, Booth finds herself in the midst of Ha... read more

Making the leap to a new country is never easy, but for Australian native Felix Mallard, it was.  At age 15, Mallard, now 20, landed a recurring role on the long-running soap opera Neighbours (a bre... read more

For Ricardo Marques, Budweiser’s Group Vice President of Marketing Core and Value Brands, diversity is much more than a corporate mandate.  Of course, it means making sure all people -- black, white... read more

The NBA has never been more popular with a cadre of superstars such as Lebron James, Kevin Durant and Steph Curry leading the way.  The league has managed to grow its ratings and achieve global succ... read more

It may seem like podcasts have been around for a long time, said IAB Chief Executive Officer Randall Rothenberg, kicking off last week's sold-out Podcast Upfront conference in New York City, but it'... read more

Last Thursday, New York City hosted the fourth annual Interactive Advertising Bureau’s Podcast Upfront, an event where advertisers, media companies and content creators gather to create new marketin... read more

It is a common mistake to ignore history.  We all do it, only realizing it in later years when what is paraded as the latest thinking starts to look eerily familiar.  Those of us who have been doing... read more

For years, Millennials have captured the attention of marketers and media alike.  From being labeled as "entitled" members of the workforce to being scrutinized for their spending habits, they could... read more

The programmatic and publishing deal struck between Aol and A+E Networks in early December was the first of its kind for both companies and highlights not only the potential efficiencies publishers ... read more

Focusing on the wrong consumer target is the fastest way to squander an advertising budget.  So why are advertisers so insistent on targeting the wrong consumers?  “Money is being lost to the indust... read more