Many practitioners quote the sages without a deep enough understanding of what led them to their conclusions. This is part of why we do not practice in our offices what we prea...
(Editor's note: MediaVillage will host the 2nd Annual CES Inclusive Job Fair at the AdvancingDiversity Hall of Honors Induction Experience on Jan. 9 at the ARIA Hotel. For det...
Kiran Smith (pictured above right) is four months in to her new role of Chief Executive Officer of Arnold Worldwide, and what intrigued me immediately was not only hearing a fre...
“You know how to engage influencers? Create a brand that attracts passionate audiences. That is the original influencer marketing.” This wisdom was shared with MediaVillage b...
Warner Bros. Television and DC Entertainment were so confident that the superhero genre is not overexposed, and that fans of the genre aren’t tired of caped crusaders and indest...
Earlier this year, during the last week of March, I found myself in one of Manhattan’s swankiest restaurants: Upland NYC. The very smart publicity chief at IFC had set a handfu...
Dashing Hallmark actor Sean Faris continues his long association with Hallmark Movies & Mysteries this weekend in the network's A Veteran’s Christmas, part of its annual Miracles of Christmas progra... read more
As a 10-year-old, actress Mary-Margaret Humes would sell homemade Christmas wreaths in her neighborhood to raise money to buy holiday presents. It's a talent the ever-youthful actress found handy w... read more
Diversity and Inclusion (D&I;) remains a hot button for the advertising industry. It has become a business imperative due to a convergence of societal, political, cultural, economic, technological ... read more
Madonna Badger, Chief Creative Officer, Badger & Winters, Jury President for the Glass Lion at The Cannes Lions International Festival of Creativity 2018 and Founder of #WomenNotObjects, is a crusad... read more
It may seem like podcasts have been around for a long time, said IAB Chief Executive Officer Randall Rothenberg, kicking off last week's sold-out Podcast Upfront conference in New York City, but it'... read more
The move from niche to mainstream for podcasting has been a promise for several years. If the many major media companies touting a slew of new shows at last week’s IAB’s Podcast Upfront is an indic... read more
The full 70-page MediaVillage Media Brand Equity Study with detailed insights on the brand equity of 147 media brands as evaluated by 1,200 advertiser and agency executives will be delivered via e-m... read more
In Frenemies, Ken Auletta's latest book on the current state of the advertising industry, he describes an Upfront presentation as the seller's best attempt "to steer the buyer away from a pure econo... read more
