Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast
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As A+E Networks, AMC Networks and others announced cancellations of their upcoming Upfront events, MediaVillage announced the activation of a centralized hub for Virtual Upfront presentations and cont… read more
We believe in the power of rituals especially as we're all dealing with disrupted plans and upheaval. While travel has been cancelled along with all in-person Upfront and NewFront presentations and me… read more
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In our updated 2000–2025 Marketing & Advertising Data and Forecast, The Myers Report projects 4.8 percent growth in 2020 advertising investments, with digital spending equaling legacy/linear for the f… read more
Legacy/linear marketing and advertising continue to capture the lion's share of total marketing communications budgets, with digital not projected to surpass legacy investments until 2024, when digita… read more
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