Perhaps it’s a practical response to life’s demands, but most people adjust childhood dreams.  Otherwise the world would be overrun with astronauts, firefighters, actors and ballerinas.  Yet Michell... read more

Earlier this year, Telemundo and NBCUniversal announced the launch of Telemundo International Studios, a new production unit that would shift its focus to Telemundo’s original, hour-long scripted Pr... read more

It may seem like podcasts have been around for a long time, said IAB Chief Executive Officer Randall Rothenberg, kicking off last week's sold-out Podcast Upfront conference in New York City, but it'... read more

Last Thursday, New York City hosted the fourth annual Interactive Advertising Bureau’s Podcast Upfront, an event where advertisers, media companies and content creators gather to create new marketin... read more

It is a common mistake to ignore history.  We all do it, only realizing it in later years when what is paraded as the latest thinking starts to look eerily familiar.  Those of us who have been doing... read more

For years, Millennials have captured the attention of marketers and media alike.  From being labeled as "entitled" members of the workforce to being scrutinized for their spending habits, they could... read more

The programmatic and publishing deal struck between Aol and A+E Networks in early December was the first of its kind for both companies and highlights not only the potential efficiencies publishers ... read more

Focusing on the wrong consumer target is the fastest way to squander an advertising budget.  So why are advertisers so insistent on targeting the wrong consumers?  “Money is being lost to the indust... read more