If you ask any Millennial if they’ve “Facebook stalked” someone, chances are they’ll say yes. Whether it’s before a first date, befriending someone new or seeing what an old friend or old flame has... read more
Netflix’s GLOW is so much more than just a fictional exploration of the lives of America’s very real Eighties sensation, the Gorgeous Ladies of Wrestling. Created by Liz Flahive and Carly Mensch --... read more
Focusing on the wrong consumer target is the fastest way to squander an advertising budget. So why are advertisers so insistent on targeting the wrong consumers? “Money is being lost to the indust... read more
The National Marketer Advertising Marketplace gained 8% in the first half of the year (January–June), aided by additional revenue from the Winter Olympics and the World Cup. Looking across platform... read more
Adam Harter, VP Marketing - Cultural Connections, Pepsico and Lee Nadler, Marketing MINI USA joined Jack Myers on the Legends & Leaders Video Series to discuss the transformation of the media, marke... read more
Jack Myers invited Shenan Reed, President, Chief Client Officer, Publicis Groupe, Graeme Hutton, SVP, Group Partner, Research, UMWW, John Muszynski, CIO, Spark Foundry USA, Catherine Warburton, CIO,... read more
Last Thursday, New York City hosted the fourth annual Interactive Advertising Bureau’s Podcast Upfront, an event where advertisers, media companies and content creators gather to create new marketin... read more
The move from niche to mainstream for podcasting has been a promise for several years. If the many major media companies touting a slew of new shows at last week’s IAB’s Podcast Upfront is an indic... read more
It’s not often that you leave an event as inspired by the audience as the A-list line-up of speakers who are leaders on the front lines of the industry. Yet, that was my experience at the Multicult... read more
You’d think that by the time you make it to the “C-suite” -- which, for me, happened just a few weeks ago -- that you’d have everything figured out. Not necessarily. No matter how much one has grow... read more
