Arnold + Havas Media Boston CEO George Sargent on Blending Media and Creative (VIDEO)

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Here is your latest episode of DPAA Short Connects, the video news and interview series that takes you into the hearts, minds and decision-making of today's business leaders. Barry Frey, DPAA's CEO sits down with George Sargent, CEO of Arnold + Havas Media Boston. Sargent talks about the blending of media and creative and why it's important today, and meaningful media delivering for clients.

He further talks about the benefits and future growth directions for OOH. We hope you enjoy this episode of DPAA Short Connects.

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