As President & CEO of the Digital Place Based Advertising Association (DPAA), Mr. Frey ( @barryfrey ) oversees all operations driving awareness, value and revenue to this fast growing space. The DPAA provides industry leadership to networks, technology, content and research companies. It fosters collaboration between the digital out-of-home community and ad agencies, providing research and best practices in areas such as mobile integration and programmatic.
During Mr. Frey's tenure, he has vastly grown the organization's membership base, opening the DPAA's doors to businesses in the location data, mobile and software sectors, in addition to international companies. He has brought the entire digital place-based (DPB)/digital-out-of-home (DOOH) industry to its highest level of recognition in large part through his creation of the “Video Everywhere” marketing campaign. This initiative has helped position DPB/DOOH networks as important players in the video advertising market seen by brands, agencies, the press and financial analysts.
The Video Everywhere campaign is also reflected in the DPAA's annual conference, now called the Video Everywhere Summit. Under Mr. Frey's leadership, the Summit has shattered all previous attendance records while firmly establishing itself as the premier conference dedicated to video neutral media planning, activation, programmatic buying and marketers' use of multi-screen strategies.
Before joining DPAA in May 2013, Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator. As architect, marketer and chief revenue officer for Cablevision's digital and advanced advertising business, he oversaw the ad sales transition to the digital model. As Executive V.P. Advanced Platform Sales, he built the mobile and web advertising businesses, and the industry’s leading advanced TV operation, all driving creation of new revenue streams.
Earlier, as Managing Director International Sales and Business Development, USA Networks, Mr. Frey created some of the first multimedia advertiser agreements in U.S. advertising. In his international role, Mr. Frey built and oversaw the global sales and marketing infrastructure for the networks.
As Senior Vice President Media for the National Basketball Association, Mr. Frey drove TV, print, radio, Internet businesses and marketing partnerships while reporting to NBA Commissioner David Stern.