Inside Fox Entertainment's Blockchain Creative Labs: An Interview with Scott Greenberg (Podcast)

By People in the Media Metaverse Archives
Cover image for  article: Inside Fox Entertainment's Blockchain Creative Labs: An Interview with Scott Greenberg (Podcast)

This weekend thousands will gather together in Austin, Texas to attend the first South by Southwest (SXSW) music and tech festival since the beginning of the pandemic. This year's SXSW will have a large focus on blockchain, NFTs and the metaverse, with Fox Entertainment's Blockchain Creative Labs (BCL) as the inaugural blockchain sponsor. BCL's sponsorship is intended to highlight the impact that the blockchain and NFTs are bringing to the distribution and production segments of the entertainment industry.

BCL will have a large physical presence at 5th and Trinity in downtown Austin highlighting the world's largest co-created NFT, an infinite immersive room that will scale a real-time visualization of blockchain data. Additionally, visitors can experience BCL Record Blocks, a blockchain-based music discovery experience with free NFT drops from SXSW artists.

As part of their virtual sponsorship, BCL is making history on Friday March 18th with a never-been-done-before live-streamed concert on the blockchain, featuring Dolly Parton.

In this episode of Media Metaverse with Minsky, I'm joined by founder and CEO of MediaVillage, Jack Myers, as we have a conversation with Scott Greenberg, CEO of BCL. Greenberg is also co-founder and CEO at Fox Entertainment’s award-winning animation studio Bento Box, which has produced hits like Fox's Bob's Burgers and Duncanville and Apple TV+'s Central Park. The company has announced that they are currently working on Krapopolis, the first show completely curated on blockchain, from Rick & Morty creator Dan Harmon.

Greenberg credits the entrepreneurial spirit within Fox Entertainment in endorsing the formation of Blockchain Creative Labs and committing to experimentation with some of their top properties, such as The Maskverse, an NFT marketplace and collection on the blockchain, based on Fox Entertainment's hit show The Masked Singer. "We said, look, we're a digital company," Greenberg says. "We make digital things. We understand this, and we should be in this space. This is a collective experiment and we have a really great entrepreneurial team. Fox Entertainment is a special place and the business is amazingly forward thinking."

Greenberg sees blockchain as a disruptor and a real game changer; although he admits it is very early in the game. According to Greenberg, "There's a real opportunity for brands to have more of a one-to-one relationship with consumers … with much more specific information," he says.

"It's still batting practice," he suggests with a baseball analogy. "It's exciting to start figuring out what are those tools. I think you're seeing a new industrial revolution with really great products."

Scott urges the MediaVillage community to visit Dollyverse on March 18, where you can watch the livestream for free for 30 days to see what a 4k blockchain experience in blockchain looks like. "It's awesome," he smiles. "Visit and go into the store and see all sorts of stuff, all the amazing artists we're working with."

So get your shitkickers on and your crypto wallets ready because we're entering the Media Metaverse with Minsky, Myers and Greenberg (not a law firm).

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