Senior industry executives joined Jack Myers for the return of the Legends & Leaders Video Series, filmed over two days in New York City. In this round table discussion, Jack is joined by Erica Schmidt, Global CEO, Cadreon, Lyle Schwartz, President of Investment, NA, GroupM US, Andrew Donchin, CIO, Dentsu Aegis Network, US, Louis Jones, EVP Media & Data Practice, 4As, and Jason Kanefsky, CIO, Havas to talk about the forces impacting the media, marketing and advertising industries today. See the interview above. Watch the full series here.
Issues of viewability and brand safety sparked a lively debate and differing viewpoints. Louis Jones said, “One day I dream that I’ll be able to add digital GRPs to TV GRPs to whatever so that I have a currency that’s all the same across the different media choices.”
Apparently, that’s not exactly what Jason Kanefsky and Erica Schmidt want. Click herefor their spirited exchange.
With no one-size-fits-all standardized measurement in sight, Jones added, “The bigger question is when as an industry are we going to get a little bit more focused on really identifying metrics that really work.”
As for brand safety, Andy Donchin is of the opinion, “The best thing that ever happened to digital buying is that the video or TV buyers got into it. And we are now holding them to the same standards we always held TV to. It is getting much better.” Check out his thoughts on trusted partners and platforms delivering high levels of brand safety.
And while Lyle Schwartz and Erica Schmidt argued that brand safety is a tremendously complex issue with concerns crossing all mediums, Kanefsky felt strongly that digital offers less brand safety. “The reality is, that if your client wants 100% brand safety, they cannot be on YouTube,” he said.
The Legends & Leaders Video Series was made possible by a generous grant from Warner Brothers Media Sales and is presented by Jack Myers KnowledgeExchange and MediaVillage.
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