Spending years on the media side of the business has given Catherine Sullivan a powerful lens on the negotiating side of the agency table, where she's sat for Omnicom Media Group for the past two and a half years. Having recently risen to the role of Chief Investment Officer for North America, she was happy to discuss both the learning curve and her insights with MediaVillage's Jack Myers in a Legends & Leaders discussion.
From her stints in sales and product development, to becoming a self-proclaimed technology geek turned digital pioneer and, ultimately, Chief Executive Officer of NCC Media, Nicolle Pangis discovered a love for all things media early on in her career. In a discussion with MyersBizNet's Jack Myers, Pangis described her dive into the world of digital technology, starting with her efforts within the pioneering programmatic digital company Xaxis. That background in the tech sector is proving invaluable in her role today. "I've taken my digital background in data-driven media into the television world," Pangis explains in the video above.
Jack Myers gathered industry leaders for two days of shooting Season Two of the Legends & Leaders Video Series in New York City to discuss the future of the Upfronts, the transformation of the media, marketing and advertising industries and its impact on brands. In this episode, Sandra Micek, CEO, WTTW-TV/WFMT-FM (former SVP Global Brands, Hyatt) and Nick Dunham, Director of Media, Dunkin Donuts join Jack for an in-depth discussion. Click here to see the interview. Watch the full series here.