ABC Offers Another Lean Upfront Presentation | short
For the second year in a row I watched streaming coverage of ABC's Upfront presentation in the comfort of my home office via ABC MediaNet, and once again I don't feel that I missed much by not being at Lincoln Center's Avery Fisher Hall in person. It saddens me that the company doesn't do more on one of its most important days of the year to support the work of Steve McPherson, President, ABC Entertainment Group, and his programming team.
For the second year in a row I watched streaming coverage of ABC's Upfront presentation in the comfort of my home office via ABC MediaNet, and once again I don't feel that I missed much by not being at Lincoln Center's Avery Fisher Hall in person. It saddens me that the company doesn't do more on one of its most important days of the year to support the work of Steve McPherson, President, ABC Entertainment Group, and his programming team.
ABC continued to take a low-key approach to its Upfront event, even as the other broadcast networks this year are stepping up their game and doing everything they can to get their messages out and champion their new and returning shows.
Click for ABC's Fall Schedule.
Exclusive Jack Myers Media Business Report Upfront Coverage by Ed Martin and Simon Applebaum is published exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended members-only version of this report, please contact Jack Myers atjack@mediadvisorygroup.com. For subscription informationclick here.
Ed Martin
Ed Martin is the chief television and content critic for MediaVillage. He has written about television and internet programming for several Myers publications since 2000, including The Myers Report, The Myers Programming Report, MediaBizBloggers a…
