Spending $208 million on television advertising a year, it may be cause for a headache to the Internal Analgesic brand managers to learn that only the top Cable rated TNT “Rizzoli & Isles” is delivering an audience that purchases a lot of their brands – 37% more than average. There are many wasted dollars when media is bought based on ratings alone. Shifting to buying television based on where to find actual buyers might be the best medicine!
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