Advertising Industry Longs for Changes to Upfronts/NewFronts – Part 1

The annual migration to New York for the NewFronts and Upfronts does make a positive impact, according to The Myers Report 2019 Upfronts/NewFronts Study. A full 75 percent of respondents agree that both the Upfronts and NewFronts provide important business solutions. Even so, about 70 percent think that the related media buying process is outdated — and a significant number of respondents confirmed that fewer clients made the trek to the events this year.