MFMInSites contributor John Sanders sits down for some Office Hours with Tracy Gilliam, Chief Strategy Officer at Futuri Media, an industry leader in developing artificial intelligence ("AI") in the media ecosystem. The discussion describes just how AI is defined in the media context, the financial benefits it brings, and also provides some concrete examples. Sanders and Gilliam also cover the boardroom issues that AI can address or upset and delve into how it affects the personnel management process: how will succeed and who will not?
Gilliam will be participating in more detailed presentations on these topics at the Media Financial Management Association's CFO Summit in Orlando March 18-20 and at the Annual Conference on May 20-22 in Jacksonville.
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