During Day Two of taking advantage of both the hospitality and the executive traffic of Discovery Inc’s suite at CES, I heard some more interesting perspectives of what’s trending and what’s a challenge for marketers and the media. If the through line of the comments from Day One was more tied to innovations in smart homes or drones, today executives from Digitas to Discovery, Inc. itself commented more on the value of the show overall for the industry attendees.
Here are some of those curated thoughts, from Tony Bailey (SVP/Technology, Digitas), Scott Elchison (IPG Media Lab), Lyle Schwartz (President of Investment, GroupM), John Dailey (SVP, Client Partnerships, Discovery), Carley Knobloch (CarleyK.com) and Cynthia Ferngren (Altro Smart).
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