ANA should stay out of Yahoo, Google Antitrust Subject - Gene DeWitt - MediaBizBlogger

By Gene Dewitt Archives

So Yahoo! is trying to optimize its business rather than be swallowed up by Microsoft.

They're doing this by seeking to work together with Google to generate hundreds of millions of dollars for Yahoo! and its shareholders.

But the ANA says this is not in the interest of advertisers and urges the Justice Department to look into the antitrust aspects of this matter. Yet one likely result of the government forbidding Yahoo! and Google to work together is a weakened Yahoo! forced into a takeover by Microsoft.

This will help advertisers? Free enterprise?

What could the ANA be thinking?

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