Barry Frey, who as President and CEO of DPAA will be hosting the 10th annual Video Everywhere Summit on November 1 in New York City, recently interviewed some of the event's featured speakers on a variety of topics. The following is his chat with Patrizio (Pato) Spagnoletto, Head of Media and Subscriber Growth, Hulu.
Barry Frey: What media do you consume on a daily basis?
Patrizio Spagnoletto: Television and satellite radio.
Frey: What are the biggest changes you foresee in the world of brand marketing over the next few years?
Spagnoletto: The evolution of addressable audience media buying across all channels. Programmatic will no longer be associated with only performance, but with brand buys as well.
Frey: What's on the horizon for Hulu?
Spagnoletto: Continuing to focus on great content and experiences for our users for both our SVOD and live offerings.
Frey: Are you utilizing digital out of home and, if so, how?
Spagnoletto: Yes -- primarily to help raise awareness of Hulu originals.
Frey: Given the digitization of out-of-home media, the medium is now more digital, location-data infused and programmatic. What do you see as present and future opportunities for digital out-of-home?
Spagnoletto: Digital out-of-home can and should provide the ability to target in similar ways to other digital channels where time, geo and audience-based criteria inform the investments.
Frey: What is your favorite recently downloaded app?
Spagnoletto: The new Hulu app with live television and the Nike Run Club app. Well-built experiences that focus on specific use cases.
Frey: Tell us a bit about your upcoming speaking appearance at the Video Everywhere Summit.
Spagnoletto: Looking forward to sharing experiences on the importance of integrated campaigns, the truths and myths of data and how OOH can be an integral part of our campaigns.
Frey: What is your favorite non-Hulu television show?
Spagnoletto: It does not exist since it's all on Hulu!
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