Barry Frey, who as President and CEO of DPAA will be hosting the 10th annual Video Everywhere Summit on November 1 in New York City, recently interviewed some of the event's featured speakers on a variety of topics. The following is his chat with Rob Norman, Chief Digital Officer, GroupM Worldwide and Chairman, GroupM N.A.
Barry Frey: What media do you consume on a daily basis?
Rob Norman: New York Times, BBC.com, Twitter-referred links to stories of interest. Video on the weekend.
Frey: What are the biggest changes you foresee for the advertising business over the next few years?
Norman: An existential battle to prove its capability to generate new demand at a higher rate than trade support and to prove that the salience of brands are fundamental to the survival of brands and pricing leverage.
Frey: Given the digitization of out-of-home media, the medium is now more digital, location-data infused and programmatic. What do you see as present and future opportunities for digital out-of-home?
Norman: We have never seen an addressable impression we didn't like. At scale and density, we like them even more.
Frey: Tell us a bit about your upcoming speaking appearance at the Video Everywhere Summit.
Norman: I will give macro and micro opinions about the underlying threats and opportunities before us particularly as they relate to Google, Facebook and Amazon, and answer any questions that people have about that or about GroupM.
Frey: What is your favorite recently downloaded app?
Norman: Nest Alarm. I can see bats in the portico of my new house from the bedroom of my old one.
Frey: What is your favorite television show?
Norman: The West Wing. Vote Bartlet! Do it now!
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