BMW Sold About 90,000 Cars in CBS Television Markets
According to a recent article in The Wall Street Journal, BMW AG's Chinese joint venture will recall more than 140,000 cars because of defective plugs in the electric power steering system that could pose safety hazards, China's quality regulator said Monday.
In 2012, BMW sold approximately 90,000 units in CBS Television Stations' markets from about 420 dealers. This doesn't mean that consumers bought cars because they watched CBS Television Stations it just means they live in markets were the broadcast group operates. CBS Television Stations own and operate 29 television stations in 17 markets reaching approximately 75 million households.
Footnotes
Households: Determined by matching the FCC contour maps to the U.S. Census Data county maps and then tallied on market basis.
Car Dealer Sales: Car dealer locations are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by National Automobile Dealers Association. Unit sales estimated by locations (and markets and networks) using publicly reported unit sales by car manufacturers.
Broadcast Management: Company that either owns the television station (all media types) or manages the TV station for another owner. Across Platforms also records ownership at the time of a purchase and sale agreement and not when the FCC approves of the transaction.
Sinclair's Footprint Has More Ford and Toyota Dealerships Than Other Groups
The average age of a car or truck in the U.S. is at an all-time high of 11.2 years, according to research firm Polk. Though the increased reliability of vehicles is a major consideration, the trend also confirms that there is still plenty of pent-up demand ready to be unleashed for Ford, General Motors, Toyota, and Chrysler especially with new models boasting fuel economy significantly better than what most drivers are realizing with their current cars and trucks.
Sinclair Broadcast Group own and operate 119 TV stations that have a footprint over more markets that contain more Ford and Toyota dealers than any other broadcast group.
Footnotes
Car Dealer Sales: Car dealer locations are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by National Automobile Dealers Association. Unit sales estimated by locations (and markets and networks) using publicly reported unit sales by car manufacturers.
Broadcast Management: Company that either owns the television station (all media types) or manages the TV station for another owner. Across Platforms also records ownership at the time of a purchase and sale agreement and not when the FCC approves of the transaction.
Minneapolis TV Market Has Highest Ford Sales
Ford Motor Co. recently announced that it will offer the 2014 F-150 truck with the ability to run on compressed natural gas, making it the only manufacturer with an available CNG/LPG-capable half-ton pickup.
In 2012 Ford reported the average cars sold per dealership was 682. The Minneapolis TV market out-performed all other TV markets in terms of units sold.
Footnotes
Car Dealer Sales: Car dealer locations are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by National Automobile Dealers Association. Unit sales estimated by locations (and markets and networks) using publicly reported unit sales by car manufacturers.
New York Top Market Has Most Total Toyota Dealerships
MarketWatch reported that after the completion of a successful three-year partnership with theIndianapolis Colts, Toyota has signed a new, five-year deal with the NFL franchise. To commemorate this ongoing partnership and the automaker's continued status as the "Official Vehicle of the Indianapolis Colts," Toyota is presently constructing a new concourse at Lucas Oil Stadium that honors the Colts and celebrates Toyota's rich manufacturing history in Indiana.
Footnotes
Locations: Advertiser locations are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by advertisers.
Across Platforms, Inc. (www.acrossplatforms.com), located in Boston, is a television services firm that provides consulting, distribution, content licensing, and application development services to marketers and programmers. The company’s free newsletters (Subchannel Report, Home Shopping Industry Report, and Advertiser Report) are read weekly by thousands of industry members. Read all Across Platfomrs' MediaBizBloggers commentaries at Advertiser Report by Across Platforms.
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