This past March, Martin Rinck, Asia-Pacific President of Hilton Worldwide Holdings Inc., announced that over 75% of Hilton's new hotels planned for Asia will be built in China. In response to rising wealth and domestic travel, the move will nearly triple the number of Hilton hotels currently in China.
Hilton Worldwide is the biggest global hotel chain by number of rooms, with presence across 100 countries. Earlier this year, Hilton launched its largest advertising campaign ever with "Stop Clicking Around," which Hilton brand marketer Yasmin Elgibali spoke about in a recent interview with MediaVillage.
As consumers gear up for summer travel planning whether in the US or abroad, we collected all the need-to-know stats and figures on Hilton's ad spend.
As Hilton Worldwide grows its international footprint, will it also grow its ad budgets? Will the hospitality industry thrive in H2 2016 or fall victim to international travel concerns? Either way, media sellers and agencies should be in the know.
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