Yasmin Elgibali of Hilton Worldwide -- A 1stFive Profile

Yasmin graduated Magna Cum Laude from James Madison University in 2011 with a degree in Marketingamp160and has been on her way ever since learning the ins and outs of both the agency and brand side with a slight detour as a professional baker as seen below She is currently working with Hilton Worldwide on the Portfolio and HHonors team in both Content and Social and Digital Brand MarketingA northern Virginia native Yasmin is the youngest child of two immigrant parents Throughout her young adulthood she was always surrounded by business and entrepreneurship Yasmin39s father from Egypt established and ran his own international grocery store in addition to teaching Arabic at the Foreign Service Institute and at the University of Maryland Her mother from South Korea worked as an accountant for what is now Exxon Mobil and ran a boutique jewelry business Also proud James Madison alumni Yasmin39s older brother and sister studied Marketing and International Business respectively She says her older siblings set the bar high and credits her entire family for both encouraging her and offering her the support she39s needed throughout her careerYasmin followed in her family39s footsteps in high school as she was actively involved with DECA a business and entrepreneurship organization She traveled to state and national competitions to pitch business ideasamp160and became the org39s president by her senior year quotMy father39s drive as an entrepreneur has always inspired me and I knew DECA would provide me the skills to supplement my determination to succeed as a business ownerquot she says quotIt was truly an enriching experiencequotWhile the rest of Yasmin39s high school days were filled with basketball field hockey community service with Key Club and her favorite pastime cooking and baking her attraction to business and marketing persisted in college Early on she became a Marketing Assistant with James Madison39s recreation centerquotI used my background in marketing and the experiences I had working at the gym to help build my resume and highlight my skillsquot she says which was similar to how she landed her first job out of college Yasmin did her research and began her career as an eCommerce Marketing Assistant in the hospitality industry with hotel management companyamp160Crescent Hotels ampamp Resorts quotI learned how to navigate the digital world and be resourcefulquot she explains quotThere39s only so much training I could get in school The rest had to be real world experiencequotYasmin39s cando attitude earned her a promotion to the role of eCommerce Specialist while with Crescent but after two years she had an itch to try something new Motivated by being selected for a feature in Cosmopolitan Magazine on quotDream Jobsquot see image below she took active steps toward her dream job of owning her own bakery including taking a Baking ampamp Pastry course at the Institute of Culinary Education as well as taking on a baking apprenticeship on weekends While she didn39t go all the way with her business venture she strongly believes that one experience lends itself to the next noting that quotit was a once and a lifetime opportunity and you don39t have anything to lose by giving something a shotquot You never know when hidden talents may be handy and this appears to be a trend for Yasmin as her previous experiences have continued to be assets throughout her careerAnother transition was ahead for Yasmin as she made the move to New York City for a job opportunity on the agency side with Womenkind After seeing them go head to head with malecentric agencyamp160DIGO on AMC39s The Pitch she was sold quotWomenkind rocked itquot she says quotI was so impressed by them They did such a fantastic job and if they were hiring I had to work for themquot Yasmin started with Womenkind as an Account Coordinator where she worked with clients such as Citibank Post Foods and Mutual Omaha After Womenkind she headed to midsized agency DeVitoVerdiamp160as an Account Director where she worked on a portfolio of clients including Tribe Hummus Gold Toe Gildan and 7Eleven As a liaison she learned how to think creatively and juggle the needs of many clientsNow with Hilton Worldwide Yasmin expresses her love for the brand side quotI was excited to be able to focus in on one thing that I39m passionate aboutquot she says quotI39ve always loved travel and hospitality and my team is amazing I get to work on exciting global campaigns I get to work with agencies It39s really full circlequotYasmin worked on Hilton39s largest campaign ever quotStop Clicking Aroundquot that emphasizes how customers don39t need to worry about sorting through a dizzying array of websites to find the best deal She39s clearlyamp160excited about the growth and evolution of the industry quotI want to continue to contribute and make a positive impactquot she saysAsked what advice she would offer to her younger self Yasmin repliesamp160quotWork hard and do your best but be open to different opportunities that come your wayquot It39s great to have a plan she adds but not to hold yourself to it quotI don39t think I would have done half the things I39ve done if I wasn39t adaptablequot she saysThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Yasmin Elgibali of Hilton Worldwide -- A 1stFive Profile

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