Building a Sports Media Company from the Ground Up w/ Michael Gursha, Co-Founder and CEO of RookieRoad.com (Video)

In a forever-growing and changing landscape that is sports media, it's difficult to stand out and grow an audience. What makes that challenge even more formidable is starting it from the ground up with your own company, working on the fly to build it at an exponential rate. Michael Gursha, Co-Founder and CEO of RookieRoad.com, had a vision to create the go-to website for all the rules and research surrounding all sports, and I mean ALL sports. He is quickly approaching the two million viewer mark.

Michael joins me on the podcast to discuss his inspiration for entering the sports media world and what drove him to start his own business. Michael has a clear passion and direction for RookieRoad.com, and with the rapid growth of the website, it seems as if the sky is the limit. Watch and listen to this edition of "View From The Grandstand," and be sure to check out RookieRoad.com to learn more about any sport that comes to mind.

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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.org/MyersBizNet.

Justin Paura

Justin graduated from Syracuse University's S.I. School of Public Communications with a degree in Broadcast and Digital Journalism in May 2020. Justin joined the MediaVillage team as a producer in June 2020. read more