In this edition of DPAA Short Connects, the video news and interview series that goes into the hearts, minds and decision-making of today's advertising leaders, DPAA CEO Barry Frey sits down with Marcie Perez, Associate Director of Cross Channel Strategy and Activation for Cadillac.
Perez talks about how Cadillac plans and synchronizes their media messages to consumers, their use of social and out of home to help launch their electric vehicle LYRIQ, their use of data, programmatic and addressable, and more. This video debuted at the DPAA October Video Everywhere Summit (which Mediavillage covered). Videos from all sessions from the DPAA Summit can be found here.
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