CES 2015 Decoded -- Cary Tilds, Chief Innovation Officer, GroupM

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Navigate the CES floor and you’re bound to find a series of new terms that haven’t yet made their way onto the official list of words added to the dictionary.

Last year we published our first CES Decoded article, showcasing the top terms representing key trends at the Consumer Electronics Show. The list is back again this year with CES 2015 Decoded. It represents key trends you’ll see at CES and is your guide to help you navigate with ease the innovation that intrigues you. It’s also a good primer before you go to get familiar with the lingo you can expect to hear tossed around on the show floor.

From an early glimpse, the trends showcased here hint that this CES is the “Creators CES.”

The MakerSpaces discussed and showcased through the show reinforce a movement to democratize creativity and manufacturing -- among which 3D printing is a large movement. Virtual payments that cross borders and digital devices are creating new marketplaces. IFTTT (If This Then That) and imbedded intelligence in products are creating connections and learning within the machines and products themselves.

Of course, we will also see innovation in new and renewed technologies that just simply make things work better -- such as OTT, Bluetooth 4.0 and evolved Hi Fi systems.

It just might be the most creative CES yet with all of this creating going on! Use this year’s CES Decoded in good health as you navigate this innovation wonderland.

CES 2015 DECODED: TERMS THAT MATTER
BitcoinBitcoin is a software-based online payment system where payments are recorded in a public ledger using its own unit of account, also called bitcoin. Payments work peer-to-peer without a central repository or single administrator, which has led the U.S. Treasury to call bitcoin a decentralized virtual currency.
IFTTTIFTTT (abbreviation of "If This Then That"), pronounced like “gift” without the “g”, is a web-based service which allows other services (e.g., Gmail, Google Reader, Instagram, Craigslist) to be programmed by means of using publically available and consistent, simple conditional computer programming statements (called "recipes"). An example of this is if the user's photo is tagged by someone on Facebook, then that photo will be added to the user's cloud-based photo archive automatically.
MakerspacesMakerspaces are community centers with tools. Makerspaces represent the democratization of design, engineering, fabrication and education. Notable projects and companies to emerge from makerspaces include the Pebble Watch, MakerBot (a low-cost 3D printer), and Square (payments).
RFIDRadio-Frequency Identification (RFID) is the use of radio waves to read and capture information stored on a tag attached to an object. A tag can be read from up to several feet away and does not need to be within direct line-of-sight of the reader to be tracked.
BLEBLE is a new version of Bluetooth that makes wireless connections between BLE-enabled devices over short distances. To showcase how BLE is different, think of cellular communications that provides wireless coverage with a footprint measured in miles; WiFi's footprint that is measured in yards; and BLE's which is measured in feet; whereas NFC's is measured in centimeters.
Drones, UAVs Drones are more formally known as unmanned aerial vehicles (UAV). Essentially, a drone is a flying robot. The aircraft may be remotely controlled or can fly autonomously through software-controlled flight plans in their embedded systems, working in conjunction with GPS.
OTTIn broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. 
Bluetooth 4.0Bluetooth 4.0 is backward-compatible with all other versions of Bluetooth, so you can pair existing Bluetooth headsets with the new iPhone without a problem. The Apple iPhone 4S was the first phone to ship with Bluetooth 4.0.
Hi-fi systemHigh fidelity (aka hifi or hi-fi) -reproduction is a term used by home stereo listeners and home audio enthusiasts (audiophiles) to refer to high-quality reproduction of sound to distinguish it from the poorer quality sound produced by inexpensive audio equipment.
Imbedded intelligenceEmbedded intelligence is characterized as the ability of a product, process or service to reflect on its own operational performance, usage load, or environment in order to enhance the product performance and lifetime, to increase quality or to ensure customer satisfaction.
3D printing3D printing is achieved using an additive process, where successive layers of material are laid down in different shapes. 3D printing is also considered distinct from traditional machining techniques, which mostly rely on the removal of material by methods such as cutting or drilling (subtractive processes).
  

Cary Tilds is Chief Innovation Officer for GroupM. She can be reached at cary.tilds@groupm.com.Cary Tilds

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