Cary Tilds is the Chief Strategy and Operations Officer for Frameplay. At Frameplay, Cary is responsible for leading Strategic Planning, Marketing and Operations.
Prior to Frameplay, Cary was the SVP, Corporate Strategy for FordDirect where she led Emerging Strategy, OEM Account Strategy and Analytics/Business Intelligence/Data Strategy teams.
For six years Cary was GroupM’s Chief Innovation Officer, responsible for identifying consumer technologies impacting digital media platform strategies, ensuring GroupM agencies continuously led with world-class expertise and solutions.
Cary led Digital Media Operations for Mindshare North America for two years, creating macro digital strategies for clients like Unilever, Target and KimberlyClark.
She led Digital Media Operations for Team Detroit for three years, where she combined digital media capabilities from the six original Team Detroit agencies into one digital media approach for Ford and Lincoln, tier one and tier two.
Prior to that, Cary founded the search practice at PHD where she was the Director of Search for PHDiQ, PHD’s centralized digital buying groups.
Cary’s earlier career included 10 years at Entertainment Publications, an Interactive Corporation Company.
Cary holds a BA from the University of Michigan in Western European Studies and an MBA from Wayne State University.
About Frameplay: Headquartered in San Francisco, California. Frameplay is an Intrinsic advertising platform for video games. Frameplay offers a transparent, self-serve, gamer-first experience that encourages creativity whilst delivering sophisticated data and analytics to both advertisers and developers.
Frameplay is truly the in-game advertising leader, enabling intrinsic advertising within video game environments.