Getting a jump on fall, Wyman's of Maine, the largest U.S.-owned blueberry grower, ran a social awareness campaign to draw attention to the plight of the dwindling honey bee population. Over the span of several weeks, Wyman's gradually added a growing beehive to their #NoBeesNoBerries billboard along an expressway in Boston. Watch it grow in the photos below!
Let's take a look at some other buzz-worthy campaigns from August, before we close the chapter on summer 2016. Out-of-Home standouts included a Mazda conditional ad campaign that rotated its messaging dependent on time of day to be more in-tune to consumer drive-time; a flashing ad that intuitively reminded people that grabbing a Jimmy John's sandwich is "Freaky Fast" just like the locomotive the ad is displayed on, and TXU Energy's fluffed-out 3D pillow (over 14 feet tall), making everyone who saw it yearn for a better night's sleep. Ten images are presented below; one -- a billboard for the new FX series Atlanta -- is pictured at top.
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