Content, Storytelling, Relevance -- for Media, OOH, Programmatic (Video)

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In the latest edition of DPAA Short Connects, the news and video interview series that goes into the hearts, minds and decision-making of today's ad leaders, Barry Frey, DPAA CEO talks with Joselle Galis, Sr. Vice President, Content & Partnership Strategies at UM Worldwide.

DPAA's Media Decision Makers Study shows a preference for content and advertising on screens. Galis talks about the role of content and storytelling for brands and their roles in creating brand experiences. She shares her thoughts on programmatic and out of home, stating "There's nothing but opportunity in out of home." We hope you enjoy this edition of DPAA Short Connects.

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