CPG Brands See Value with Data and DOOH (VIDEO)
Here is the latest installment of DPAA Short Connects, the video news and interview series that brings viewers into the hearts, minds and decision-making of today's ad leaders. In this special installment DPAA's Barry Frey talks with Margit Kittridge, Director, Advertising Technologies at Peapod Digital Labs, and Norm Chait, Group Director OOH Sales for Ubimo, A Quotient Brand.
Kittridge and Chait explain how Peapod uses data and technology to power their media, target the right customers, measure response and bring value to CPG manufacturers. The opportunity for CPG brands is huge -- and you can learn more at the DPAA/Ubimo CPG DOOH event on June 24 at 1pm. Register here and learn from Mondelez International, Kleenex® Brand, Kinetic Worldwide, Horizon Media and Rapport Worldwide.
We hope you enjoy this episode of DPAA Short Connects.
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Barry Frey
As President and CEO of DPAA, Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space. DPAA provides industry leadership to networks, technology, content, location data, mobile and research companies. It fo…
