Data-Fueled Creativity (Video)

By DPAA InSites Archives
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In this edition of DPAA Short Connects, the news and video interview series that goes into the hearts, minds and decision-making of today's ad leaders, DPAA CEO Barry Frey talks with Justin Thomas Copeland, CEO, DDB North America.

DPAA's Media Decision Makers study cites contextual targeting as a major reason marketers and agencies use Digital Out of Home. In this interview DDB's CEO talks about the importance of context and relevance in today's media landscape. He offers examples on the innovative use of technologies and some cool DOOH campaigns the agency has stewarded.

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