Derek Jeter's Guide for Success; Issa Rae's Advice to Advertisers

Derek Jeter's Insights for Success

Be Prepared -- Athletes need to prepare.  When you're prepared the game slows down.  When unprepared, it speeds up.  Business is accelerating -- it's moving too fast.  We need to be better prepared.  The team on the field is playing to win every game.  The front office needs to be planning two-three years down the road.

Change -- Teams need constant self-evaluation to get better and to keep up with the times.

Competition --Competition eliminates complacency and keeps you relevant, to be trendsetters and leaders.

Passion -- You need passion for what you do.  Careers come from passion.  You need to play with passion every day to keep your career, not just your job.

Your Team --Get to know your team.

Giving Back, Paying it Forward --If you have a little, give a little.  If you have a lot, give a lot.

Issa Rae's Guidelines for More Effective Advertising

Listening --The most important message to advertisers is to listen.  It's not about telling people what you want them to hear, but listening to what they're interested in hearing about.

Authenticity --You need to have authenticity and genuine concern about social issues.  There's a lot of talk about representation.  It's just talk.  Put your money where your mouth is.

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