June 17, 2019; New York: The WarnerMedia Innovation Lab made several key announcements, deepening its commitment to cutting edge technology and the incubation of new consumer facing products, services and experiences. These announcements include the location of its physical space in New York City which will be powered by AT&T;'s 5G network, making it one of AT&T;'s first permanent 5G experience centers. The Lab also announced further details on its partnerships with WarnerMedia Ad Sales and with Xandr, AT&T;'s advanced advertising and analytics company. Finally, the Lab announced the appointment of an architecture firm to lead design of the physical space.
New York, June 10, 2019 – Xandr, AT&T;'s advanced advertising & analytics company, today announced the launch of Xandr InvestÔ, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying. Xandr Invest will evolve buying practices to drive better business results for advertisers, while reaching interested consumers however they view content.
Engineers build products; other people build companies. I was sure of that -- until my conversation with Ben John, Chief Technology Officer of Xandr. He believes that the same skills it takes to build products are equally critical to building high performing organizations, and as a leader of one of the leading programmatic technology companies, he would definitely know.