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Xandr is creating a better solution for advertisers and publishers to find and reach specific audiences at scale in trusted, premium content environments. As a current leader in advanced TV advertising, we help advertisers deliver the right message, at the right time, on almost any device through our AppNexus technology. We are rooted in a tradition of responsible data usage. For more than 140 years, AT&T has used data and technology to inform and improve the customer experience.

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The Very Relevant Story of Kirk McDonald and the Xandr Brand

I managed to grab a half hour for a podcast with Kirk McDonald (pictured above) between his back-to-back meetings at CES 2019.  Why is he so busy?  He's the Chief Marketing Officer of Xandr, the advertising and analytics division of a little company called AT&T;. We began by discussing his bio, which makes excellent use of storytelling -- starting off with a Henry Wadsworth Longfellow stanza about perseverance and ending with his personal mission statement about trust.  It's emblematic of McDonald's own belief system as well as the importance he places on storytelling in marketing.  The following is an edited topline of our conversation.  Please listen to the entire podcast here.  You won't want to miss a word from this well-spoken and inspiring executive.  (And please subscribe to all our Insider InSites episodes, with more inspiring leaders, via Spotify, iHeartRadio, GooglePodcasts, Apple, Stitcher and TuneIn.)

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