Digital Outliers That Outperform; TubeMogul, Amazon, Yume, Hulu, BrightRoll, Defy

The full report is available to MyersBizNet member companies; insights from the report are available at MediaVillage/TomorrowToday

QUALITY SALES ORGANIZATION AND CUSTOMER SERVICE

• TubeMogul and BrightRoll tie as the leaders for "quality sales organization and customer service," as rated by digital-only media planners and buyers.
• Yume ranks first in the category among respondents in the first several years of their careers, but declines to 20^th rank among those in the business 8+ years.

QUALITY OF CONTENT JUSTIFIES PREMIUM PRICING

• Hulu ranks first among all respondents for delivering quality content that agency and advertiser executives believe justifies premium pricing.
• Buzz Media ranks second among total respondents in the category.
• Vevo ranks third among respondents with Digital-only Planning and Buying Responsibilities.

PROVIDES INNOVATIVE AND CREATIVE OPPORTUNITIES

• Defy Media ranks first among all respondent groups except those in the business 1-7 years, who rank Defy 15^th and rank Pinterest first and Undertone Networks second in the category.
• TubeMogul again outperforms the industry, ranking second for innovative and creative opportunities among Digital-only Media Planners and Buyers.

ASSURES ADVERTISERS A SAFE AND LOW FRAUD ENVIRONMENT

• Hulu again ranks first in the industry among total respondents with 89% of digital-only media planners and buyers rating Hulu 4/5 on a five point scale (top two box).
• Amazon.com ranks second among TV + Digital Media Planners and Buyers but declines to 19^th rank among Digital-only Planners and Buyers.
• BrightRoll ranks fourth among advertiser (client) executives, behind Facebook, Hulu, and Conde Nast Entertainment

PROVIDES ADVANCED RESEARCH AND MARKET INSIGHTS

• Yume ranks fourth among total respondents, behind Google/YouTube, Facebook and AOL.
• Amazon.com ranks fifth among total respondents, followed by Twitter, Yahoo!, BrightRoll, TubeMogul and Specific Media.

SUPPORTS PROGRAMMATIC & AUTOMATED INVESTMENTS

• TubeMogul leads the industry across all respondent groups, with 78% of respondents rating the organization 4/5 on a five point scale.
• BrightRoll ranks third (following Google/YouTube in second place), ahead of fourth ranked AOL.
• Videology ranks fifth, and is second ranked among TV + Digital Media Planners and Buyers.

While Google/YouTube, Facebook, AOL and Twitter lead the industry, they are being challenged by TubeMogul, Hulu, Amazon.com, Buzz Media, BrightRoll and others.