Jack Myers TomorrowToday -- Future Proof Your Business

TomorrowToday is the media industry’s most thoroughly read trade publication among senior media agency and marketer executives (15+ years in the business). Each week, we deliver Jack Myers’ strong, forceful and prominent voice of leadership, speaking to the senior leaders of the television, media, agency and marketing communities on marketplace economics, trend analyses, technology impact and implications, revenue-growth opportunities, and more. TomorrowToday includes insights from MyersBizNet Surveys of Advertising Executives, and MyersBizNet Advertising & Marketing Economic Data and Forecasts, for the past 20-years the recognized leader in providing in-depth market data on 52 media and marketing categories.

Available for Download to Paid MyersBizNet Clients Only:

2016-2018 Jack Myers TomorrowToday Official Marketing/Advertising Spending Forecast

2010-2020 A Decade of Marketing Budget Shifts

Two Decades of Marketing Transformation (2000-2010-2020) Marketing Investment Share Distribution Comparison

Upfront Volume +5.0% with Double-Digit CPM Growth

2017 Methodology

 

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