Hannah Montana and Shake It Up have many things in common, aside from music and its large audience; they both also deliver households that buy a lot of Hot Cereal brands. These two shows indexed highest among top rated Cable Programs for the week of Nov 1st for Hot Cereal purchasers. With TRA’s patented Media TRAnalytics®, advertisers are provided with easy to navigate software and reports functionality to pull the information needed to help them make the right decisions about where to allocate their media spend so they can improve their return on investment.
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