DRTV Success in Pandemic Year Sets Stage for Tight Upfront
Brand marketers face challenges to create the right balance of Linear, CTV & OTT as TV becomes increasingly fragmented. DRTV kept the networks going during the worst of the pandemic. As the Upfronts are in full swing, and behind closed doors, the networks are beginning to recognize the importance of the increased spending in the DR & DTC categories
A rebound in TV ad spending during the pandemic when consumers changed their shopping and viewing behavior along with higher ad prices, is beginning to reshape the industry's ad revenue strategy. Learn more about the DRTV/OTT market from MediaVillage & Quigley Simpson in the latest edition of TViews.
We have partnered with MediaVillage member, Quigley Simpson, to co-create a newsletter, TViews, that is meant to provide marketplace intelligence, best practice insight, and relevant news around the topic.
Please download the April TViews Newsletter below.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
Wendy Arnon
Wendy is an award-winning performance media marketer who has mastered the balance between brand building, demand generation and long-term equity. As a hands-on leader with a deep understanding of data analytics and omnichannel performance, Wendy has been rec…
