Wendy is an award-winning performance media marketer who has mastered the balance between brand building, demand generation and long-term equity. As a hands-on leader with a deep understanding of data analytics and omnichannel performance, Wendy has been recognized with over 50 awards for her work with both new and mature brands.
Most recently, Wendy built a data-driven performance media agency at Omnicom Media Group. She has driven performance media strategy for brands including Cigna, Aetna, Astellas, GSK, Takeda, Synchrony, Goldman Sachs, Ancestry, State Farm, University of Phoenix and Acadia.
Prior to joining Omnicom Media Group, Wendy was SVP, Media Director at Geometry/Grey Direct WPP where she oversaw the Media and Strategy, Planning and Execution for all media channels. As the lead for Mediacom, Wendy built a Direct to Consumer point of care (POC) practice for GSK.
Wendy was inducted into the DMN Marketing Hall of Femme, selected as a three-time ANA International Echo judge and named as a member of the Poc3 Industry Advisory Group. She has served as a 4A’s committee Chairperson as well as participating on Media, Digital and Measurement committees. Wendy has received certifications from the Trade Desk Programmatic, AWS Technical Essentials Day and SHRM Workforce Management in the Time of Covid-19. Wendy is a graduate of Omnicom University Senior Management Program, a pre-eminent Harvard Business School developed program, as well as a graduate of Long Island University.
Wendy enjoys great food and has a passion for movies and TV. She resides in New York with her husband and two sons.