DVR Users "Stop and Watch" Commercials

Publish date

64% of DVR users admit to stopping the DVR to watch selected commercials. 68% of males 18 to 49 vs. 61.5% of females 18 to 49 say they will stop and view selected commercials..

Originally published on January 16, 2008

Source: JackMyers Household of the Future Report on Media Technology, 2008.

Maryann Teller

Maryann has been part of the Myers team for over 30 years. She manages internal operations including content distribution, web management, human resources, accounting and research administration. read more