Viewers of shows such as 1,000 Ways to Die, Deadliest Warrior and UFC Fighting – all courtesy of Spike TV - also purchase Energy Drinks, Spirits/Liquor and Beer. With TRA’s Media TRAnalytics® StoryFinder™, networks are now able to find out exactly which products have high Purchaser Rating Points™ and would do well advertising on their programs. Advertisers are using Media TRAnalytics® to find out which networks to advertise on and enter the negotiations armed with the right information, networks do the same. With both parties on an even playing field, it allows both advertisers and networks to bargain towards the ultimate - a win-win situation – increased return on advertising investment!
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